商品敘述：

Core Curriculum in Strategy is a series of Readings that cover fundamental concepts in Strategy. Readings include Interactive Illustrations which help readers master complex concepts quickly. For classroom use in higher education, this Reading is accompanied by a Teaching Note, test bank, and exhibit slides. "Competitive Advantage" introduces core concepts in competitive advantage including value creation and distribution, added value, and willingness to pay and supplier opportunity cost. The Reading explores how a firm''s unique activities directly relate to establishing competitive advantage. Readers also learn how to analyze a firm''s value proposition. The latest revision (June 2022) features updated examples and figures throughout the reading. The overall framework is unchanged. The example that opens the reading has been updated significantly, with newly acquired data (2005-2021), and now focuses on Lilly and Air Canada, replacing the original analysis of Merck and US Steel. Learn more: https://bit.ly/strategycc-guide This Reading includes 6 Interactive Illustrations: Division of Value, Added Value Concept, Types of Competitive Advantage within a Specific Segment, Irizar''s Value Chain, Cost Component Analysis, and Relative Cost Analysis.

涵蓋領域：

Competitive advantage;Value creation;Value propositions

相關資料：

, (8106), 6p, by Sylvia Flatt;
, (8107), 5p, by Sylvia Flatt;
, (8108), 6p, by Pankaj Ghemawat, Jan W. Rivkin

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